Introducing “Be Remarkable”

New campaign features colleagues, patients; highlights Mercy Health’s mission

Please watch the video!

CEO, Mercy Health and Saint Joseph Mercy Health System

Every day at Mercy Health, we dedicate ourselves to being a compassionate, transforming, healing presence in the lives of patients.  Our mission  is why we exist — it’s what drives us.

Our colleagues embody our enduring mission, values and uplifting spirit. The combined efforts of all colleagues in our organization are nothing short of remarkable. That is why “Be Remarkable” is the new slogan of our organization.

“Be Remarkable” has been a successful slogan for our southeast Michigan market as it effectively captured the health system’s identity as a place where patients receive high-quality care delivered with compassion.

With this goal  at the heart of Mercy Health’s existence, the marketing team produced a video for our colleagues, featuring  our colleagues, who describe what “remarkable” means to them.

The Mercy Health Marketing and Communications Teams enjoyed working with our creative counterparts at Saint Joseph Mercy Health System to produce a video featuring our own colleagues helping us roll out our new tagline, “Be Remarkable.”

A look behind the scenes of video production of “Be Remarkable” video with Dr. Muhammad Farooq

 

The video is a powerful representation of who we are and what we aspire to be to the people we serve.  Its purpose is to inspire and acknowledge everyone who puts their heart, soul and talent into empowering patients – and each other – by fulfilling our mission. It’s personal and it’s unifying.

“Be Remarkable” is also a call to action. It speaks to our human values, quality medicine, amazing people, and unique desire to serve. For consumers seeking a provider, we hope it conveys peace of mind that their desires and needs come first.

What’s Next?

Production has begun  on new television commercials describing what “Be Remarkable” means, featuring  patients who have found healing and restoration at Mercy Health. We are excited about the potential of this new brand awareness campaign to set us apart , in a highly competitive marketplace and to speak directly to our current and potential patients.

30 Colleagues Featured in “Be Remarkable” video

Thirty of our colleagues, including Presidents Bill Manns and Gary Allore and State CEO Rob Casalou, took part in the video. Filming took place at Hackley and Saint Mary’s campuses over three days in mid-June. We offer special thanks to all who offered their time and talent. We also appreciate their managers who made colleague participation possible.

Rob Casalou, CEO, Mercy Health and Saint Joseph Mercy Health System

Gary Allore, President, Mercy Health Muskegon

Bill Manns, President, Mercy Health Saint Mary’s

Felicia Kas, Nursing

Dr. Jessica Keto, Surgery

Dr. Angela Andrews, Primary Care

Dr. Muhammad Farooq, Neuroscience

Sheila Hamilton, Nursing

Keith Lothschutz, Respiratory Therapy

Sister Myra Bergman, Mission

Lisa Smith, Pharmacy

David Cook, TIS

Chelsea Wieringa, Registration

Jeremy Kelderman, Security

Carmen Rebedew, Imaging

Ewa Figiel, Lab

Michelle Needham, Finance

Tommy Fitzgerald, Nutrition Services

Dr. Rem Sprague, Administration

Melissa Hanna, Lab

Stephanie Peterson, Primary Care

Gaye Rollins, Volunteer Services

Cedric Shepherd, Environmental Services

Father Joachim Adione, Mission

Fida Kamal, Surgery

Brett Hallberg, Engineering

Chandra Dease-Davis, Nursing

Joel Best, Maintenance

Jacques Green, Social Work

Tammy Jerome, Process Excellence

Brett Applebach, Community Health Center

Television commercials featuring more of our colleagues — and patients — will roll out in the coming weeks. The campaign will be supported with digital (website), outdoor (billboard) and print advertising. We’ll also roll out our videos and stories on social media. Be sure to share them with your friends and family!

Most of the work is being managed in-house by our Marketing and Communications teams, in partnership with the Southeast Michigan Marketing team, under the leadership of Michele Szczypka, Chief Marketing and Communications Officer for Mercy Health and Saint Joseph Mercy Health System.

We thank our colleagues for making each day at Mercy Health… Remarkable.

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