New campaign features colleagues, patients; highlights Mercy Health’s mission
Every day at Mercy Health, we dedicate ourselves to being a compassionate, transforming, healing presence in the lives of patients. Our mission is why we exist — it’s what drives us.
Our colleagues embody our enduring mission, values and uplifting spirit. The combined efforts of all colleagues in our organization are nothing short of remarkable. That is why “Be Remarkable” is the new slogan of our organization.
“Be Remarkable” has been a successful slogan for our southeast Michigan market as it effectively captured the health system’s identity as a place where patients receive high-quality care delivered with compassion.
With this goal at the heart of Mercy Health’s existence, the marketing team produced a video for our colleagues, featuring our colleagues, who describe what “remarkable” means to them.
The Mercy Health Marketing and Communications Teams enjoyed working with our creative counterparts at Saint Joseph Mercy Health System to produce a video featuring our own colleagues helping us roll out our new tagline, “Be Remarkable.”
The video is a powerful representation of who we are and what we aspire to be to the people we serve. Its purpose is to inspire and acknowledge everyone who puts their heart, soul and talent into empowering patients – and each other – by fulfilling our mission. It’s personal and it’s unifying.
“Be Remarkable” is also a call to action. It speaks to our human values, quality medicine, amazing people, and unique desire to serve. For consumers seeking a provider, we hope it conveys peace of mind that their desires and needs come first.
Production has begun on new television commercials describing what “Be Remarkable” means, featuring patients who have found healing and restoration at Mercy Health. We are excited about the potential of this new brand awareness campaign to set us apart , in a highly competitive marketplace and to speak directly to our current and potential patients.
30 Colleagues Featured in “Be Remarkable” video
Thirty of our colleagues, including Presidents Bill Manns and Gary Allore and State CEO Rob Casalou, took part in the video. Filming took place at Hackley and Saint Mary’s campuses over three days in mid-June. We offer special thanks to all who offered their time and talent. We also appreciate their managers who made colleague participation possible.
Rob Casalou, CEO, Mercy Health and Saint Joseph Mercy Health System
Gary Allore, President, Mercy Health Muskegon
Bill Manns, President, Mercy Health Saint Mary’s
Felicia Kas, Nursing
Dr. Jessica Keto, Surgery
Dr. Angela Andrews, Primary Care
Dr. Muhammad Farooq, Neuroscience
Sheila Hamilton, Nursing
Keith Lothschutz, Respiratory Therapy
Sister Myra Bergman, Mission
Lisa Smith, Pharmacy
David Cook, TIS
Chelsea Wieringa, Registration
Jeremy Kelderman, Security
Carmen Rebedew, Imaging
Ewa Figiel, Lab
Michelle Needham, Finance
Tommy Fitzgerald, Nutrition Services
Dr. Rem Sprague, Administration
Melissa Hanna, Lab
Stephanie Peterson, Primary Care
Gaye Rollins, Volunteer Services
Cedric Shepherd, Environmental Services
Father Joachim Adione, Mission
Fida Kamal, Surgery
Brett Hallberg, Engineering
Chandra Dease-Davis, Nursing
Joel Best, Maintenance
Jacques Green, Social Work
Tammy Jerome, Process Excellence
Brett Applebach, Community Health Center
Television commercials featuring more of our colleagues — and patients — will roll out in the coming weeks. The campaign will be supported with digital (website), outdoor (billboard) and print advertising. We’ll also roll out our videos and stories on social media. Be sure to share them with your friends and family!
Most of the work is being managed in-house by our Marketing and Communications teams, in partnership with the Southeast Michigan Marketing team, under the leadership of Michele Szczypka, Chief Marketing and Communications Officer for Mercy Health and Saint Joseph Mercy Health System.
We thank our colleagues for making each day at Mercy Health… Remarkable.